Search Engine Marketing Tools

A selection of the top tools and resources we have found is listed below. These sites include all the knowledge and facilities you need to implement a successful search engine marketing campaign.

Sources of general search engine marketing information:

www.searchenginewatch.com - search engine marketing guru Danny Sullivan's set this site up in the mid 1990's - the most comprehensive search engine industry site on the net.

www.highrankings.com - informative and open site concerning the latest topics on search engine optimisation and web design.

www.searchengineworld.com - an excellent, comprehensive set of tools and free information on SEO.

www.pandia.com - a European source with links to sites covering all aspects of optimisation.

www.searchengineblog.com - excellent web log of recent search engine news - with humour!

www.searchenginespy.co.uk - a UK resource for webmasters looking for details of UK search engines, directories and free advice.

www.waim.org - The World Association of Internet Marketers discusses the ethics of search engine promotion and monitors the behaviour of members.

www.seoconsultants.com - a list of Search Engine Optimisation and Search Engine Marketing Consultants who have been checked to ensure that they meet all major criteria needed to get clients good search engine representation.

www.search-engine-book.co.uk - a well thought out and comprehensive manual detailing all the current thinking on search engine optimisation and marketing.

www.diy-seo.com - a free beginners guide to search engine optimisation well worth the read.

Search Engine Marketing Forums:

www.searchengineforums.com - discussions on international SEO and Internet marketing strategies covering all aspects of optimisation.

www.webmasetrworld.com - a superb, more technical discussion forum used by many of the World's leading SEOs. As well as covering the main search engines it includes in-depth discussions on issues such as cloaking and using cgi.

www.jimworld.com/forums - set up by the late Jim Wilson an excellent place for sensible and in-depth SEO chin-wag.

www.ihelpyouservices.com/forums - a forum specialising in discussing on-site optimisation techniques that sctrictly adhere to the guidelines laid down by Google in particular.

www.highrankings.com/forum - started by Jill Whalen, this forum covers a broad spread of opinion and has attracted a lot of key players in the SEM world.
Tools For Developers:

www.toolsforthe.net - a source for many useful scripts and tools for setting up your web site.

www.xcalibre.co.uk - search engines downgrade sites on free hosting or will not list them - here are some inexpensive alternatives.

www.searchengineworld.com - includes HTML tools and advice on developing your web site.

www.browsercom.com - is a service for web-developers that creates screen captures of your web pages loaded in any browser version on any operating system. Very useful for checking cross-compatibility.

www.freesitetemplates.com - an excellent resource to help you along with your web design.

www.hotscripts.com – PHP, CGI, Perl, JavaScript and ASP script collection and resource web portal

XML News feeds, E-mail and Newsletter Utilities:

www.mach5.com - facility for newsletter set up and e-mail.

www.postmastergeneral.com - Web based e-mail management and delivery.

www.dehavilland.co.uk – Providers of XML news feeds

www.moreover.com – Providers of XML news feeds

Traffic Trackers/Log Analyzers:

www.fantomaster.com - collection of tools for SEO efforts

www.webposition.com - includes a powerful traffic analyzer.

www.mach5.com - log file analyzer.

www.quest.com - freeware version of their excellent 'funnel web' log analyzer.

www.clicktracks.com – web visitor analysis, usability and online marketing tracking tool

www.webtrends.com – web visitor analysis

www.nedstat.com - web visitor analysis

www.redsheriff.com - web visitor analysis

Keyword/phrase utilities:

www.wordtracker.com - a sophisticated program which gives statistics and suggestions for choosing keywords.

www.goodkeywords.com - an excellent shareware download to assist in choosing keywords.

www.fantomaster.com - keyword density analyzer.

www.keyworddensity.com - keyword density analyzer.

Writers' / usability sites (provided by www.plain-text.co.uk):

www.thesaurus.com - online thesaurus Shows hypertext can be quicker than flicking through paper, if you can put up with the ads.

www.useit.com - good background information for building and writing usable websites.

www.textbased.com - the Minimalist Web Project Just in case you thought unadorned websites were unusual.

Submission and Reporting:

www.webposition.com - does submission and reporting on the main US and UK search engines as well as giving in depth advice on optimisation.

www.searchenginecommando.com - submitter and reporting on over 250 search engines including the main UK and European engines.
Web Marketing Books:

www.sitesell.com - an e-book which gives a step-by-step guide to setting up your web site and selling over the internet.

Domain Registration Services:

www.xcalibre.co.uk - provides registration and domain parking with no transfer fees to your chosen host.

Web Design Services:

www.sitevisibility.com - experienced designers that build search engine optimised websites and content management systems

Search Engine Marketing Training:

www.onlinewebtraining.com – two courses are offered as a PDF Download or as Training With An Expert. The Training With An Expert leads to a certification as a Search Engine Specialist. Each course contains 8 lessons to systematically cover everything necessary to increase search engine ranking and drive traffic to a site.