Search Engine Marketing Software
The first thing we are going to say about search engine
marketing software is this, there is no software
package that will automatically optimise your website and
get you top rankings. So beware of any search engine
marketing software that states that it can guarantee you
top rankings.
On a slightly similar note there are search engine optimisation
companies that you will come across that also state that
they can guarantee you top slots. Again be wary of any SEO
company that says that they can get you top listings in
search engines. Some of these companies have developed their
own search engine optimisation software and unethical techniques,
such as cloaking, that trick the search engines and help
move your site up the rankings. For sure, these clever techniques
do work, but a word of warning, if the search engines catch
you using these bogus techniques then you will face serious
penalties, the worst being having your site dropped from
their index.
Having said that there are search engine marketing
software tools that can help with the search engine optimisation
process as well as search engine marketing reporting and
measurement.
Search engine optimisation software
The types of search engine optimisation software packages
that will be of use to you are ones that focus on helping
you build good, clean HTML web pages. Search engines prefer
static and simple HTML pages that are quick to load and
full of copy. Having good relevant content in the body copy
on your site is key to being successful with your search
engine optimisation efforts. Furthermore, using text-based
links as opposed to image links on your site is also very
important as they enable search engine spiders to trawl
through your site and index your pages.
There are also search engine marketing software packages
that help you analyse the keyword density on your pages.
Keyword density is the ratio of a keyword or keyphrase to
the total words on a particular web page. Keyword density
is a critical aspect of search engine optimisation. To rank
highly, your keyword density must not be too high or too
low. A density of 1% to 7% is generally considered good.
Search engine marketing software that helps you monitor
your positions in the search engine results is also quite
useful to have in your SEO tool-kit. These tools save you
time by not having to carry out manual searches in every
search engine each time you want to check the positions
of your keywords. Automated search engine submission tools
are generally considered to be of little use and can in
fact harm your search engine optimisations efforts. Some
of these tools have been known to over submit sites and
search engines will penalise you for trying to flood or
‘spam’ their index. Submitting your site manually
is considered best practice. More information on submissions
is contained in the ‘search
engine marketing tools section'.
Other useful search engine marketing software tools
are:
- Pay per click bidding and tracking tools: these tools
help you to automate the bidding process for your pay per
click efforts and help you to carry various ROI calculations
such as measuring cost per acquisition rates.
A full list of search engine marketing software packages
can be found in our search
engine marketing tools section.
