Search Engine Marketing Associations
There are a number of organisations that exist in the search
engine marketing (SEM) industry and most of these are referenced
in the SEM tools section. However an organisation called
SEMPO was launched in 2003, to help bring experts in the
industry closer together and establish search engine marketing
as a key marketing practice.
(Taken from the SEMPO website - www.sempo.org)
The Search Engine Marketing Professional Organisation (SEMPO)
was formed to help spread the good news about SEM.
SEMPO exists to fill the gaps in awareness and understanding
of search engine marketing, including educating marketing
managers worldwide about what SEM is and how properly implemented
SEM programs can provide some of the highest returns on
investment possible in the marketing world today.
The industry is still in the early stages of using SEM
as a new way of demand generation for products, services,
and information. The time is ripe for SEMPO. Companies of
all sizes have Internet marketing managers that use techniques
like banner ads, yet many don't know what SEM is, or are
unaware of real-life use cases that demonstrate some amazing
ROI.
So why don't all the online businesses use search engine
marketing strategies? Because they don't know about it!
Hard for us to imagine when most SEM veterans have been
immersed in the industry since the time when putting a meta
keyword tag in your source code was enough to get you ranked
well in AltaVista in three days.
SEMPO was formed by companies and consultants who have
seen SEM's value first hand, and believe in the effectiveness
of educational materials and programs describing the value
of search engine marketing strategies and tactics. By educating
the market, we grow the number of companies that slice off
a piece of the marketing budget pie for SEM. And if SEMPO
succeeds in its mission, the SEM industry will grow, providing
lots demand for SEMPO members and for the search industry's
services and products.
We've seen SEM work amazingly well as an effective method
for generating demand and sales on the Web. We know it is
the best marketing tool available today and we want the
rest of the world to know it too! Join us and help spread
the word. To join the Search Engine Marketing Professional
Organisation (SEMPO), please click through to the SEMPO
website – www.sempo.org
